Project Brief:
I was assigned to design the packaging for a recreational product line.
Solace is a hypothetical brand that specializes in CBD infused bath bombs, lotion, lip scrub, oil, and bath salts. Since the current market is targeting the millennial audience, Solace focuses on middle-aged women. These products are all about self care and giving women the time they deserve to stabilize their body and mental state. Solace introduces those who are not familiar with cannabis infused products to a new state of tranquility.
Approach:
The logo references to the cannabis leaf and CBD molecule, hence the 7 leaves and hexagonal shape. The hexagon is then utilized for the shape of the labels and the bath bombs. With the goal of promoting cannabis infused products to the unexpected target market, the packaging materials are from the cannabis plant. Hemp cords and Neenah's white hemp folding board are used in the packaging. Colors on the packaging vary depending on the scent of the product.
